FYR: Community Manager Hangout

Segmentation of your contact lists, objectives, etc means you acknowledge that people interact with you for different reasons – they need different things out of you so they need to be tapped into different messages of yours. Only a bore tells everyone everything about them – a friend you enjoy is one who shows you things that they know you’ll like, since they like excellent things and they know you well enough to know where your interests overlap. And segmentation is a more important thrust than pure increases in numbers, because in segmented communication contexts, that’s where engagement happens.

Valve comes recommended. Which of these jobs sounds awesome to me? What would I need to do over the next 2 years to be prepared to handle the requirements?